Recently someone asked what can be done in this market to help golf.I've been very fortunate to have relationships with two outstanding individuals.
Don Mahaffey a world class superintendent and outstanding project manager and Will Ellender an excellent PGA Professional, teacher, salesman - both have a very keen and sophisticated eye when it comes to golf architecture. I was also fortunate to bring the two together at the recent Golf Industry Show for several beers together.
My answer to the initial question above is a paraphrasing of their views:
How does one improve the experience in this market while cutting costs?
Work with a great superintendent.
Great = can work practically and create great (fun) playing conditions.
Have him focus on the playability not the turf.
Make sure your pros love the game.
Get them away from selling shirts and managing F&B.
Let them share their love for the game with the players who visit.
Thank you fellas for your inspiration.
Don is hard to get in a picture - so above is Will and I with Emmy from California.
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